Social Media Policies

Peter Casier asked a question on the KM4Dev mailing list about social media strategies which he summarized on his blog, http://www.blogtips.org/social-media-policy-social-media-strategy/

He gave permission to duplicate the response here:

I am preparing a set of trainings and workshops on social media for CGIAR. One of the topics covers is the social media strategy and policy for their different research centers and projects. So I asked my friends in the KM4Dev and Web2forDEV communities for examples and inspirational literature.

Here is the list of links I collected:

Social media guidelines

• FAO social media policy http://webguide.fao.org/web_publishing/social_media/en/

• IFAD social media guidelines http://www.slideshare.net/ifad/ifad-social-media-guideline and the presentation to go with it http://www.slideshare.net/ifad/ifad-social-media-guidelines

• UK Government http://digitaldiplomacy.fco.gov.uk/en/guidance/content/social-media/

• US Foreign office http://www.state.gov/documents/organization/144186.pdf

• IBM http://www.ibm.com/blogs/zz/en/guidelines.html

• American Red Cross http://beth.typepad.com/beths_blog/2009/07/red-cross-social-media-strategypolicy-handbook-an-excellent-model.html

Large lists of social media policies from private companies, governmental institutions and nonprofits:

• • Social Media Governance’s list http://socialmediagovernance.com/policies.php

• • Dave Fleet’s list http://davefleet.com/2010/07/57-social-media-policy-examples-resources

• • AltiMeter Group’s list

Generic info on social media policy: the need, and the how

• Got a social media policy? http://beth.typepad.com/beths_blog/2010/03/got-social-media-policy-.html

• Does your organization need a social media policy? http://beth.typepad.com/beths_blog/2009/04/social-media-in-the-nonprofit-workplace-does-your-organization-need-a-policy.html

On Social media strategies

• Creating Your Organization’s Social Media Strategy Map http://beth.typepad.com/beths_blog/2009/01/creating-your-organizations-social-media-strategy-map.html

Social media Return on Investment (ROI)

As social media policies and certainly strategies are closely linked to outcome, I also found some interesting links to social media ROI:

• Beth Kanter’s posts on ROI http://beth.typepad.com/beths_blog/roi/

• ROI key statistics resources http://www.interactiveinsightsgroup.com/blog1/social-media-metrics-superlist-measurement-roi-key-statistics-resources/

Side information

While I was researching the topic, I also found these interesting resources:

• Facebook/Twitter/Email benchmarks, a PDF downloaded from We Know More http://weknowmore.org/2011/03/22/non-profit-social-media-benchmark-study/

• Impact 2.0 iGuide – New mechanisms for linking research and policy http://iguides.comunica.org/index.php/Main_Page

• How IBM Uses Social Media to Spur Employee Innovation http://www.socialmediaexaminer.com/how-ibm-uses-social-media-to-spur-employee-innovation/

• The FAO’s free self-paced e-learning course “Web 2.0 and Social Media for Development” http://www.imarkgroup.org/moduledescription_en.asp?id=109